”A very basic refresher is in order to all of these businesses who are using music as the basis of their business models online: NO MUSIC = NO BUSINESS.”
One of the most succinct and accurate assessments of the modern music business. As digital music hopefuls head to Nor Cal for @SFMusicTech the attendees should be aware that this conference has promoted many if not all of these ”13 Most Insidious, Pervasive Lies of the Modern Music Industry.”
The list covers everything from ”T-shirts & Touring” to ”The Long Tail” and from ”Kickstarter” to ”Streaming.”
Lie #1: Great music will naturally find its audience.
Lie #2: Artists will thrive off of ‘Long Tail,’ niche content.
Lie #3: The death of the major label will make it easier for artists to succeed.
Lie #4: There will be a death of the major label.
Lie #5: Digital formats will produce far greater revenues than physical.
Lie #6: “The real money’s in touring”
Lie #7: There’s an emerging middle class artist.
Lie #8: Kickstarter can and will build careers.
Lie #9: Spotify…
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